Nathan Hinz is a creative strategist and designer specializing in brand identity, packaging and illustration. His studio collaborates with marketing agencies and brands directly to solve business problems through design.
Nathan began his career surrounded by legendary creatives and campaigns at Duffy & Partners and Fallon, working for brands like International Trucks, BMW, Citi and The Islands of the Bahamas.
He moved to Cue, where he spent three years designing multiple branding and packaging efforts for Jack Daniel’s, among other well-received projects.
Today, his studio is sought after for brand identity and packaging, partnering with brands and marketing firms across the country to elevate design.
Nathan's career is filled with noteworthy projects for global brands, and clients of all sizes benefit from it. These experiences have sculpted his approach and process to be collaborative and flexible to fit any situation.
Built to Last
These days a rebrand might happen every few years, but there is something to be said for proven examples of work that endures. Nathan has several projects that are still hitting their marks five, ten and even twenty years after their launch.
With 20 years of well-recognized, highly-visible work, Nathan has shown he is able to balance audience needs and business goals without sacrificing quality. This blend of strategic thinking with a high level of craft is a major factor in the success of his studio.
The studio can stretch and scale its capability in terms of expertise and human power with a network of strategists, creatives, account managers and producers.
The studio works directly with global brands and creative agencies all over the country. It makes us smart about a diverse range of categories and markets. In a time where companies build huge internal marketing staffs, our insights can help bring innovative thinking to the table.
The Archdiocese of NY : Coca-Cola : Curtis Stone : Jack Daniel’s Minneapolis Parks Foundation : PostKnife : Odwalla : Sonos : Southern Comfort : Sprite
Partnered with Agencies
Catholic Charities SF : Code 42 : Del Monte : Dunkin' Donuts : LinkedIn Lowe’s : Mentos : Oakland A’s : Phillips 66 : Seagate : South Eastern Grocers : Weill Cornell Medicine
BMW : Best Buy : Boy Scouts of America : Briggs & Stratton : Brown-Forman : Caribou Coffee : Children’s Theatre Co. : Citi : ConAgra Foods Finlandia Vodka : International Trucks : Jack Daniel’s : Land O’Lakes : NY Stock Exchange : Nordstrom : Purina : Southern Comfort : The Islands Of The Bahamas : United Airlines : Virgin Mobile
Awards & Recognition
A partial list of organizations, blogs, books and events that have recognized Nathan's design throughout his career.
AIGA National Show : AIGA Minnesota Show : Art Director’s Club : Brand! Volume 4 : Communication Arts : Cannes : Communication Arts : How Magazine : Logo Lounge : London International Awards : Print Magazine
Behance : Black Eiffel : Dieline : Design Work Life : Graphic Exchange : Lovely Package : PSFK : Trends Now : Typography Served
Every challenge is unique, and I'd love to hear yours.