One of Major League Baseball's great franchises, I was thrilled to update the look-and-feel of all promotional materials for the Oakland A's. Collaborating with Hub, the redesign focuses on the tagline lockup "Green Collar Baseball" with supporting typography, use of color and photography treatment.
The refresh makes the Oakland A's relevant while staying true to themselves. They have been a working class team that remains competitive by getting big results from small payrolls. This work ethic comes through with an emblem that's proud and loud, borrowing from its working class roots. Much like the fan base, the photography bleeds green; while player and headline pop off of slices of gold for a big brand blast. Typography is bold but also modern and simple, the color is clean, flat, and confident.