Gingerbread Spice
By creating special versions of product, a brand can show up at moments that may not have been appropriate before. Wrapped in holiday textures, Gingerbread Spice places Southern Comfort in holiday situations, ready for gifting or adding flavor to a party.
Wrapping paper textures create a patchwork of holiday wrapping that activates any place the product shows up.

More Examples:

Tennessee Honey
All-Set Card Set
Break Bread Hospitality
Jack Daniel's
Oakland A's
Pride in Place: MPLS
DIY Business Cards
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