Gingerbread Spice
By creating special versions of product, a brand can show up at moments that may not have been appropriate before. Wrapped in holiday textures, Gingerbread Spice places Southern Comfort in holiday situations, ready for gifting or adding flavor to a party.
Wrapping paper textures create a patchwork of holiday wrapping that activates any place the product shows up.

More Examples:

Oakland A's
DIY Business Cards
Pride in Place: MPLS
All-Set Card Set
Jack Daniel's
Tennessee Honey
Break Bread Hospitality
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