Break Bread Hospitality
Brands are more interesting when we stretch the idea of how an identity works. The symbol of a broken loaf on a plate is plucked from a pattern made of the details that make a great restaurant experience.
Created at Cue

For this design, the identity is really the pattern, and the logo comes from the pattern. On its own, the logo is a visual representation of the brand, with the B literally made of broken bread. 

More Examples:

Jack Daniel's
DIY Business Cards
Pride in Place: MPLS
Gingerbread Spice
All-Set Card Set
Tennessee Honey
Oakland A's
Back to Top