Break Bread Hospitality
Brands are more interesting when we stretch the idea of how an identity works. The symbol of a broken loaf on a plate is plucked from a pattern made of the details that make a great restaurant experience.
Created at Cue

For this design, the identity is really the pattern, and the logo comes from the pattern. On its own, the logo is a visual representation of the brand, with the B literally made of broken bread. 

More Examples:

Pride in Place: MPLS
DIY Business Cards
Jack Daniel's
Oakland A's
All-Set Card Set
Gingerbread Spice
Tennessee Honey
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